IT’S NOT HEALTHY PUBLIC PRESENTATION.

A campaign to cure the medicines innovation model

The IT’S NOT HEALTHY (NO ES SANO) campaign was launched and presented to civil society on 15 July at Madrid’s La Casa Encendida.

IT’S NOT HEALTHY is an alliance of non-governmental organisations and professional and scientific associations whose ultimate purpose is to ensure the right to health and access to the medicines people need at an affordable price.

The IT’S NOT HEALTHY campaign stems from the belief that the global medicines innovation and access model is broken. In Europe, as in the rest of the world, the cost of new medicines increases every year, threatening the sustainability of health systems and hindering access to medicines by those groups most likely to need treatment for certain diseases, including cancer and hepatitis C.

For Spain’s upcoming general elections the IT’S NOT HEALTHY campaign aims to promote informed public debate and mobilise the government, political parties and other institutions to commit to a change in the medical innovation model and the adoption of the followingspecific measures:

– Introduce transparency across the entire medical R&D and marketing system

– Introduce public interest criteria for all State investments in R&D

– Promote R&D initiatives based on new innovation models that do not rely exclusively on patents

IT’S NOT HEALTHY makes a public appeal to associations, political parties and individuals to join the campaign and become active players in the defence and promotion of access to medicines as an essential aspect of the right to health.